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M&A Study Spain 2024

A comprehensive analysis compiles the most significant transactions carried out between 2023 and 2024 and takes an in-depth look at the key financial KPIs of 188 agencies. The study provides insight into the sector's growth and profitability, structured into seven key categories: Branding, Creative, Digital, Influencers, Media, Events, and Communications.

It also includes an exclusive survey of strategic investors in the sector, revealing the criteria that most influence the decision to acquire an agency.

An essential tool for executives, investors, and industry leaders seeking to make well-informed decisions.

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Complete study

If you are interested in purchasing the complete study, it is available for 1,800 euros and includes:

  • Key indicators such as revenue, EBITDA, profitability, growth, operational efficiency, solvency, revenue per employee, and gender distribution.

  • The current status of each category, with comparative and consolidated financial ratios.

  • Actionable insights to evaluate investment, acquisition, or competitive benchmarking opportunities.

  • The last 14 transactions with public multiples available in Spain.

  • A complete list of the 59 operations carried out in 2023 and 2024.

  • And an analysis of the criteria buyers consider most when purchasing a company in the sector.

Get in touch with us by filling out your details in the contact section below right, and we'll get back to you as soon as possible.

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