Acquisition Map in Marketing, Advertising, and Advertising Technology
H1 - 2025
The advertising industry is undergoing an unprecedented transformation. During the first half of 2025, the marketing and advertising ecosystem, both in Spain and globally, has experienced a wave of acquisitions that goes far beyond growth: it signals the beginning of a new competitive logic and the consolidation of a market undergoing a complete reconfiguration.
What will you find in this white paper?
A detailed analysis of the sector's most significant operations in 2025.
Structural keys that are defining the future of the advertising industry.
Trends in technological consolidation, international expansion, and the construction of proprietary ecosystems.
Success stories and strategies from key market players: from the acquisition of AdTech platforms to the vertical integration of media, content, and activation channels.
Why download this report?
You'll understand how technology, data, and creativity are redefining the advertising business.
You'll discover why companies no longer buy agencies, but rather key pieces to build their own ecosystem.
You'll gain access to exclusive information on M&A trends, focusing on technological integration, proprietary content, and international expansion.
You will learn about the new role of communication and consulting firms in today's business strategy.
Who is it for?
Marketing, advertising, and technology professionals.
Executives interested in mergers, acquisitions, or sales of agencies.
Companies and funds seeking to anticipate strategic movements in the sector.
